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Times Square Remains a Centerpiece of Advent Advertising (UMCom)

November 28, 2022

The bustling holiday crowds in Times Square will see an invitation from The United Methodist Church in the weeks leading up to Christmas: join us as we seek out the hope present in God’s love.

New York City is a top travel destination in December, and Times Square is among the most visited attractions. Times Square is called the Crossroads of the World for good reason. Nearly 360,000 pedestrians pass through every day in a typical year. The area is so brightly illuminated that it can even be seen from the International Space Station.

From November 28 through Christmas Eve, United Methodist Communications will be airing messages on a mosaic of nine high-impact synchronized digital screens – over 8,800 square feet of signage – just outside Manhattan’s busiest subway station. Complementing the jumbo animated ads at Times Square and 42nd Street will be an additional 74 subway digital boards.

The “Connect with Joy” campaign will remind the millions who visit Times Square that the hope, love and joy we celebrate at Christmas is already present in the world – and we can connect to it right now, together.  

“While the Times Square messaging remains a major component of this year’s Advent welcoming campaign, there’s much more,” said Dan Krause, chief executive of United Methodist Communications. “English and Spanish-language billboards in 13 U.S. cities depicting a Nativity scene will reach motorists traveling the nation’s highways. And we hope to reach a younger audience with a new spot for TikTok and Snapchat, as well as other social and digital media advertising.”